Quiet Shy Boys is an apparel and lifestyle brand that I launched in February 2023, originally inspired by a joke among friends. Little did I know that it would become reality!

For the logo design, I worked closely with an illustrator and typographer to convey the spirit of Quiet Shy Boys (playful yet bashful). The first item launched in the collection was a hoodie, and future releases will include shirts and accessories. I am leading all creative and brand developments which includes the online store, photoshoots, and marketing. So far, it's been fun learning about e-commerce systems, order processing, and the intricate details that can go into getting a physical good into the hands of a customer.

Eventually, I would like to collaborate with other creatives for pop up store events where Quiet Shy Boys can be showcased while also DJing at these to curate the entire experience.